Visual communication project for Cap Macabou, a hotel-restaurant located in Martinique (https://us.martinique.org)
Communication plan based on market research with a worker/user-friendly approach.
Rebranding and logo design, promotional material, signage, web design (CMS mockup), coordination of web development and SEO - see www.capmacabou.com.
Communication plan based on market research with a worker/user-friendly approach.
Rebranding and logo design, promotional material, signage, web design (CMS mockup), coordination of web development and SEO - see www.capmacabou.com.
2014-2015, 2018
Old bitmap logo / New vector logo
Branding guide (excerpt)
Signage / external and internal (series of 25 different signs printed on aluminium panels)
Signage installed
A6 welcome card with hotel map
Promotional material example : press ad published in the local newspaper France-Antilles of 7th February 2015
Website design and publication for www.capmacabou.com
Full website review in 2015 (visual content, French/English text content, navigation).
Live mockup made with CMS / visual design based on the new brand guide.
Hosting migration to OVH (www.ovh.com), including the company's email accounts.
Coordination of site development (PHP) with a digital agency, following the latest development, responsiveness and SEO requirements.
Coordination of site development (PHP) with a digital agency, following the latest development, responsiveness and SEO requirements.
Review of the site in 2018 in order to address mobile display and content issues (work with HTML/CSS and Javascript integration).
Design and development steps below.
2014 - Previous version (created by a local digital agency)
2015 - Full review with live mockup made with CMS
2016 - PHP version of site created by a developer, based on the CMS mockup
2018 - Resolution of design & responsive display issues (work with HTML/CSS and Javascript integration).
2016 (left) vs 2018 (right) on PC, tablet and smartphone screens
Visit www.capmacabou.com