Cap Macabou

Global visual communication project for Cap Macabou, a hotel-restaurant located in Martinique (https://us.martinique.org).
Communication plan based on internal research and market  analysis with a worker/user-friendly approach.
Rebranding and logo design, promotional material, signage, web design (CMS mockup), coordination of web development and SEO - see www.capmacabou.com.
2014-2015, 2018
Old bitmap logo / New vector logo
Branding guide (excerpt)
Signage / external and internal (series of 25 different signs printed on aluminium panels)
Signage before/after
A6 welcome card with hotel map
Promotional material / Poster for Valentine's day
Promotional material / Press ad (published in the local newspaper France-Antilles of 7th February 2015)
Website design and publication for www.capmacabou.com
Full website review in 2015 (visual content, French/English text content, navigation).
Live mockup made with CMS / visual design based on the new brand guide.
Hosting migration to OVH (www.ovh.com), including the company's email accounts.
Coordination of site development (PHP) with a digital agency, following the latest development, responsiveness and SEO requirements.
Review of the site in 2018 in order to address mobile display and content issues (work with HTML/CSS and Javascript integration). 
Design and development steps below.
2014 - Previous version (developed by a local digital agency)
2015 - Full review with live mockup made with CMS
2016 - PHP version of site created by a developer, based on the CMS mockup
2018 - Full site review, resolving design & responsive display issues - see further down
(work with HTML/CSS & Javascript integration)
2016 vs 2018 - Improved layout and display on full screen (below approx. 2880 pixels)
2016 vs 2018 - Improved layout and display on medium screen (below approx. 1860 pixels)
2016 vs 2018 - Improved layout and display on small screen (below approx. 1100 pixels)
2016 vs 2018 - Improved layout and display on smaller screen (below approx. 670 pixels)
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