A few examples of logo/pack design and product/pack visualisation carried out in cooperation with Macphie's Head of Marketing & Communications and Product Innovation team
crack-a-mac o.t.t ®
Name design, logo design and label design for Macphie's new o.t.t ® (over the top) dessert topping - a chocolate sauce that freezes instantly when poured over ice cream and cracks under the spoon.
Name found after receiving the product brief. Label designed in line with the existing o.t.t ® range
Product launched early 2024.
Savoury o.t.t ®
Name design, logo design and label design for Maphie's new Savoury o.t.t ® (over the top) sauces - a Smoked Harissa sauce, a Spicy Jalapeño sauce and a BBQ sauce.
Name inspired from the existing ku-li and fru-ti o.t.t ® ranges. User testing carried out to decide on best/safest name option. Winner name was sau-ci o.t.t ®. Product launch planned for 2024.
Proposed range names
Conceptual pattern / illustration work in cooperation with the Marketing team & Sales team
Final label design for the 3 sau-ci o.t.t ® products
Ben & Jerry's - conceptual product & packaging visualisation
Ice cream - composited with Photoshop
Tubs, bottles and pack - mocked up with Illustrator
Disclaimer - these ice cream, sauce and mix products are proposed concepts and are not marketed by Ben&Jerry's or Macphie
HÄagen-Dazs - conceptual product & packaging visualisation
Ice cream - composited with Photoshop
Tubs, bottles and pack - mocked up with Illustrator
Disclaimer - these ice cream, sauce and mix products are proposed concepts and are not marketed by Häagen-Dazs or Macphie
Burger King - logo design, conceptual product & packaging visualisation
Product name & logo proposal for a new range of cakes
Cakes in cases - composited with Photoshop
Disclaimer - these products are proposed concepts and not marketed by Burger King or Macphie
Macphie tertiary brand
Cooperation with the Head of Marketing & Communication - creation of an essential range to answer the market's demand for quality lower cost products
