Adverts created on a monthly basis or per opportunity for stockists catalogues and bakery/food magazines.
Advert content requested by the Sales Team in cooperation with the Marketing Manager - as these adverts target B2B customers, they are highly descriptive, both visually and textually - a layout choice that is different from B2C advertising which would be more minimalist for similar products.
With time I tried moving from a templated advert style towards a more varied/creative type of layout, to provoke and maintain engagement and make up for the fullness of content.
DIGITAL BANNERS
Simple animated visuals displayed on stockists websites.
