Campaign assets produced since 2022, following Macphie's yearly Marketing Planner. Campaign ideas provided by agency MadeBrave (Glasgow). Some assets are inspired from the agency's outputs, other assets are my own creations.
List of campaigns since Macphie's rebranding in 2020:
Campaign 1 - Indulgence & Novelty (2021)
Campaign 2 - Environment & Sustainability (2021-2022)
Campaign 3 - United by food (2022 / 7 phases)
Campaign 4 - Packed with possibilities (2022-2023 / 4 phases)
Campaign 5 - Make every occasion count (2023 / 3 phases)
Campaign 6 - Celebrations are in order (2023 / 4 phases)
HERO IMAGES (selection)
During its rebranding in 2020, Macphie's Marketing team started using line illustrations alongside images of its redesigned packaging and a new style of food photography.
Illustrations were created by the agency MadeBrave up to 2022, then I created some myself.
A hero image is the main visual showed during a campaign and used in various material. Depending on campaign themes, chosen heroes are either food photograph or graphics, or a combination of both.
SOCIAL IMAGES (selection)
Macphie's Marketing team is very active on social media, posting varied content including a large amount of professional food photography and visuals including on-brand graphics - a few examples below.
SOCIAL BANNERS (selection)
Some examples of banners created for Facebook, Instagram, Twitter X and LinkedIn.
EMAIL SIGNATURES (selection)
CANVA VIDEOS (selection)
Besides a set of approximately 50 product videos used by the Sales team to present to customers, Macphie's Marketing team releases campaign videos monthly to promote its products in a themed/seasonal manner.
Given the fast production and publication pace, the team chose to use Canva for this type of video after rebranding in 2020. When joining the team I used my design and animation skills to make these videos have the right look and feel for the brand, trying to avoid an overly templated style to maximise viewer engagement.
PREMIERE PRO / AFTER EFFECTS VIDEOS (selection)
Combination of existing professional footage/photos and on-brand graphics to create short campaign videos matching the style of the above Canva videos
